Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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VIDEO: The extended version of the VW ad - The Force, the Super Bowl passat

Volkswagen ad published an expanded version of The Force, presented at this year's Super Bowl.

The Ads of Super Bowl 2011: VW Passat 2012 Commercials

Sunday night, Americans will mass in front of their televisions for the final of the Superbowl. A sporting event that can raise up to 110 million people watching television. And like every year, though some will be watching the game than to , others scrutinize advertisements.

Indeed, this great event is very important for brands, which often offer specific spots. It must be said that such visibility is very rare.

VIDEO: Volkswagen's Über Cool Super Bowl 2012 Beetle and Passat TV Spots [Full Edition]

We've already told you about Volkswagen's plans to air two new commercials during this Sunday's Super Bowl event and even shown you a teaser trailer of the 'Black Beetle' ad, but today, the German automaker released the full TV spots for both the 2012 Passat and 2012 New (or is that New²?) Beetle on Youtube.

The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.

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VIDEO: Volkswagen's Über Cool Super Bowl 2012 Beetle and Passat TV Spots [Full Edition]

We've already told you about Volkswagen's plans to air two new commercials during this Sunday's Super Bowl event and even shown you a teaser trailer of the 'Black Beetle' ad, but today, the German automaker released the full TV spots for both the 2012 Passat and 2012 New (or is that New²?) Beetle on Youtube.

The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.

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NHTSA Investigates 490,000 Volkswagen Passat Models Over Engine Compartment Fires

The National Highway Traffic Safety Administration [NHTSA] has upgraded an ongoing investigation into the Volkswagen Passat with 4-cylinder turbo powerplants over reports of engine fires to include all sedans from the 2001-2007 model years and Wagons from the 2006-2007 model years. Last summer, the government agency had opened a preliminary examination into the 2002-2003 model year Passat amid concerns on fires caused by failing ignition coils. The upgraded investigation now covers some 490,000 VW Passats.

According to a document filed on the safety agency's web site, the Office of Defects Investigation [ODI] has received 14 complaints alleging that a fire started in the engine compartment of the vehicle that may be related to ignition coil failure, and 21 complaints of ignition coil failure that did not result in a fire. Volkswagen said it has received another 199 complaints for problems related to coil failures.

The reports received by the NHTSA state that the "vehicle hesitated or lost power, and the check engine or dashboard lights illuminated", and that "the vehicles were repaired by replacing the faulty ignition coil(s) while some of the complaints indicated that the ignition coils were replaced more than once".

NHTSA Investigates 490,000 Volkswagen Passat Models Over Engine Compartment Fires

The National Highway Traffic Safety Administration [NHTSA] has upgraded an ongoing investigation into the Volkswagen Passat with 4-cylinder turbo powerplants over reports of engine fires to include all sedans from the 2001-2007 model years and Wagons from the 2006-2007 model years. Last summer, the government agency had opened a preliminary examination into the 2002-2003 model year Passat amid concerns on fires caused by failing ignition coils. The upgraded investigation now covers some 490,000 VW Passats.

According to a document filed on the safety agency's web site, the Office of Defects Investigation [ODI] has received 14 complaints alleging that a fire started in the engine compartment of the vehicle that may be related to ignition coil failure, and 21 complaints of ignition coil failure that did not result in a fire. Volkswagen said it has received another 199 complaints for problems related to coil failures.

The reports received by the NHTSA state that the "vehicle hesitated or lost power, and the check engine or dashboard lights illuminated", and that "the vehicles were repaired by replacing the faulty ignition coil(s) while some of the complaints indicated that the ignition coils were replaced more than once".